May 14, 2024

With the start of the WNBA season, the league and its 12 current teams will be coming to Roblox in partnership with F84. Today, F84 released the first set of WNBA officially licensed digital avatar merchandise for Roblox, with a complete set of avatar belt bags highlighting the 12 teams.

"We're pleased to extend our partnership on Roblox to bring WNBA teams and visuals to NBA Avatar Catalog. As the WNBA tips off an especially exciting new season, F84 is very excited to be a partner of the league," shared Jeff Hardy, CEO of F84.

NBA Avatar Catalog - the immersive shopping experience developed in partnership between the NBA, WNBA and F84 - allows Roblox's 70M+ daily active users to equip their digital avatar with merchandise from their favorite NBA and WNBA teams, ranging from fantastical items - like mascot backpacks and golden basketball scepters - to everyday street wear. Users can rep their favorite team gear as they shoot hoops and complete other quests.

The WNBA will feature in NBA Avatar Catalog throughout the WNBA season and beyond, with additional custom-designed digital avatar merchandise, including Limited-run items.

NBA Avatar Catalog can be found at https://www.roblox.com/games/15515610365/

About F84

F84 is a digital game and experience studio based in Van Nuys, CA. F84 builds digital experiences for the world's leading IP owners, including Disney, Mattel, Warner Bros., Amazon, Vinfast, and more. F84 also publishes games across the fastest growing platforms, such as Roblox and Fortnite, and has created the successful children's franchise Play Cats which reaches an audience of millions across Roblox and YouTube. For more information, visit https://www.f84.com/